I'm a writer, marketing consultant and life-long learner (a fancy way of saying I'm a book nerd). 

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I live in beautiful New Zealand and work as a marketing manager and consultant, helping brands grow through results-focused marketing. 

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I remain continually fascinated with WHY we do the things we do. Why we buy too much from Kmart, drink too much coffee and make purchases based on cognitive shortcuts and emotion rather than logic (but deny it later). 

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I write about using content marketing to grow your brand.  Over on my blog you'll find practical advice on growing your brand online. Plus my insights on how to apply principles from psychology, behavioural science to tell your story.