my work
I've worked for a range of brands helping build their marketing and communication strategies. The best place to see my professional experience is over on Linked In.
projects
Through my freelance and consulting work I've had the pleasure of working with a range of brands on some creative projects.
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Here are a few of my publicly available content projects:
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Taming the Content Beast.
A fun resource that is all about crafting amazing website content - and keeping it under control! It breaks down the art of creating content into 5 easy steps; putting the user first, designing with data, being ruthless, constant feedback and making it accessible. This resource was created for tech company SilverStripe.
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Powers of Persuasion.
A free ebook developed for SilverStripe on one of my favourite topics. This draws insights from psychology, advertising and behavioural economics to deliver six persuasion secrets that you can use in your communication.
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consulting
I offer freelance marketing and communications support to SME’s, corporate brands and not for profits. I specialise in crafting content marketing that builds brands and gets results.
Areas of expertise:
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Strategic marketing - research, positioning, buyer personas, lead generation, customer lifecycle journeys and channel management.
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Content marketing - content strategy and creation across a range of mediums including web, direct email, ebooks, tools, newsletters and blogging.
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Digital marketing - lead generation, marketing automation systems, online advertising, SEO, and social media management (organic and paid).
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I also offer pro-bono marketing and comms support to charities, community groups and advisory boards.
Please get in touch if this is of interest.
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