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Will AI write your next blog post? How about your emails?
If you think that statement sounds crazy, then let me tell you a little story. I recently tested out an AI content writer. Mainly because...
Claire - The Content Creative
Apr 7, 20222 min read
Do you have a creative routine? (plus 4 tricks you can adopt)
Can creativity be nudged along.. or do you have to wait for inspiration to strike? I've been reading some fascinating tales about artists...
Claire - The Content Creative
Apr 7, 20213 min read
The 4 Secrets to giving great feedback
How are you at giving feedback? According to this Ted Talk from psychologist LeeAnn Renninger most managers fall into one of two camps…...
Claire - The Content Creative
Mar 1, 20212 min read
6 Hints for Your Next Job Interview
After a hiring freeze, we’re back in recruitment mode… which has got me thinking about interviews – the good, the bad and the downright pain
Claire - The Content Creative
Jul 10, 20204 min read
5 Lessons on writing
If you’re struggling with producing content, then try out some of these little ‘lessons’ I’ve created from my favourite writing tips & quote
Claire - The Content Creative
Jul 8, 20203 min read
Producing content at speed: Lessons from COVID-19
As the worldwide pandemic brought little NZ to a halt, I, like most other marketers hunkered down in my newly created “home office”. (Aka...
Claire - The Content Creative
Jul 3, 20202 min read
Where is the third P of marketing? All about price...
We all learnt about the 4 P's of marketing... product, place, price and promotion.
It seems to me, the price P is very elusive for markete
Claire - The Content Creative
Jul 3, 20202 min read
When content isn't king
“It’s not what you say, it’s how you say it.” You may have heard this advice already, but it’s worth looking at a little closer....
Claire - The Content Creative
May 27, 20202 min read
Strategy vs tactics
Strategy vs tactics. Of course we must have both. However, I must say in my career, it's been a consistent 'challenge' to ensure the...
Claire - The Content Creative
May 1, 20201 min read
6 ways to save more money on your marketing
Is your marketing budget stretched or rapidly approaching nil? Read on for these money-saving tips
Claire - The Content Creative
Oct 18, 20192 min read
What is marketing? A definition (or several)...
If you work in marketing then you may have tussled (like me) with how to eloquently explain what you do for a job. The trouble is the...
Claire - The Content Creative
Aug 28, 20192 min read
If you're not bored of your branding then you're doing it wrong...
Reading Mark Ritson's riff on the new MasterCard branding this morning, I was reminded of a very wise piece of branding advice. You (as...
Claire - The Content Creative
Jan 11, 20193 min read
Well played Hell Pizza, well played - the power of pizza + customer service
Do we overlook how important customer service is? Not only as a business strategy, but as a marketing strategy? I think so. It's easy to...
Claire - The Content Creative
Jan 7, 20192 min read
My Favourite Ted Talks of All Time
I say these are my favourite of all times BUT…. Of course there’s SO many Ted Talks I haven’t yet discovered! And new ones ALL the time....
Claire - The Content Creative
Dec 18, 20182 min read
5 tips for managing your reputation online
If I googled your name right now, what would I discover? If you don't know the answer then it's time to find out. Start by considering if...
Claire - The Content Creative
Dec 14, 20182 min read
Best Marketing Blogs to Follow for 2019
Come 2019, if you’re looking for fresh ideas and inspiration then here are my TOP must read blogs. Since one of my favourite creative...
Claire - The Content Creative
Dec 14, 20182 min read
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