Will AI write your next blog post? How about your emails?

If you think that statement sounds crazy, then let me tell you a little story.

I recently tested out an AI content writer.

Mainly because I was feeling so cynical of the statement above. I’d just read a report on the 2022 Marketing Trends to look out for and AI generated content is being touted by a few experts.

What codswallop I thought! Surely it will be the wrong tone? Won’t it just rearrange what a human has already done?

I was intrigued enough to give one a whirl.

One quick trial later…. 😮

‘Jasper’ as my new AI friend is called, is unlikely to be replacing any of our marketing team in a hurry (phew), but he is fairly impressive. And he could be a pretty powerful ally for a content marketer wanting ideas, or ways to shake up their creative.

I now have a basic subscription for Jasper which gives me access to a range of templates that he can generate while I sip my cup of tea.

Things like:

• Paragraph generators

• AIDA frameworks

• PAS frameworks (problem-agitate-solution)

• Content improver (take your existing content and rewrite it)

• Blog post ideas

• Plus other fun ones like ‘explain it to a child’

And some proof that Jasper knows a thing or two about content. Here is his attempt at an AIDA framework for one of our leadership courses at UBT. To produce this I had to input a brief production description (I think I gave him two sentences) and a tone to use (I chose professional)

Not bad Jasper!

What does everyone think? Can you imagine using AI to generate some/part of your content in the future?

p.s. not an ad for Jasper, am sure there are plenty of AI competitors out there!